Founded in 1978 by Executive Director Madaha Kinsey-Lamb, the mission of Mind-Builders Creative Arts Center is to inspire the growth of local youth and families though high-quality arts programming. More than just an arts center, Mind-Builders brings together best practices in arts education, youth development, and community engagement in the belief that a healthy community is a vital ingredient in the healthy development of a child. Our peer-supported learning culture is a critical resource for local youth with few other options for cultural enrichment. All of our programs are free or low-cost, and no one is ever turned away for an inability to pay. Music and dance classes are held five days a week, along with a full calendar of arts presentations that range from local to world-famous guest artists.
Marketing and Communications Manager
Leads the day-to-day execution of marketing and donor engagement communications with assistance from the Coordinator of Enrollment and Family Outreach. Shows a strong commitment to the mission of MBCAC, while exuding a passion to achieve a raised awareness of Mind-Builders’ role in the community as the center of excellence for arts education and community culture.
Reports to: Assistant Executive Director for Development and External Affairs
Coordinates with: Senior Staff and Program Directors
Duties and Responsibilities:
Develops and manages content calendar for social media engagements and email communications targeting registered students/parents and external community outreach for development
Responsible for social media activities through writing, editing, designing and/or supervision of designers, and analysis of Mind-Builders’ social media channels (including Facebook, Instagram, and LinkedIn); target a network of influencers and advocates to help diversify and broaden our reach
Manages digital initiatives through writing, editing, designing and/or supervision of designers, and publishing web content for routine updates on website (including quarterly audits)
Responsible for data analysis to evaluate program metrics, success and effectiveness, and change approach accordingly
Manages consistency in branding by ensuring marketing materials and assets are aligned with brand guidelines
Responsible for the supervision of and/or design of basic visual assets (social media posts, email graphics, presentations, photography, videos, video editing, etc.); responsible for the oversight of asset creation, management and archival
Partners with Assistant Executive Director for Development and External Affairs and Community Outreach team in strategizing marketing efforts for building awareness and enrollment for MBCAC
Collaborates with staff to hone campaign goals, strategies, tactics, and budgets throughout the year; responsible for marketing budget
Support development department with solicitations, reporting and funder acknowledgement compliance, including annual newsletter appeals, annual reports and materials for proposals, interim and final reports
Collaborate with department directors and leadership as needed to plan, execute and gain approvals on cross functional initiatives
Must have 5 years’ experience in Marketing for a non-profit, preferably in the arts
Must have supervisory experience
Must have a style that engages the pulse of the community and culture and ability to connect with donors and supporters of Mind-Builders
Project Management skills; attention to detail; ability to shift priorities at a moment’s notice
Excellent verbal, written communication, content creation, and graphic design skills
Proficient in Microsoft Office 365, Adobe Creative Suite, Video editing software, preferably experience with Google Adwords, Google Analytics, and Google Tag Manager, Constant Contact or Email Chimp. Looks at learning new software applications with intuitive mindset
This position is open with an immediate start date. Interested applicants must submit a cover letter and resume. “Marketing and Communications Manager” in the subject. No telephone inquiries or recruiters please.
This position is on site at Mind-Builders Creative Arts Center, Monday to Friday with flexibility needed to work regular nights and weekends. Due to COVID-19 safety protocols, this position is currently hybrid, partially remote. MBCAC is an Equal Employment Opportunity.
A comprehensive background check is required.
We welcome employees and prospective employees without regard to race, religion, national origin, gender, age, disability, marital status, gender identity or expression, sexual orientation, or veteran status.
Job Types: Full-time, Contract
Pay: $65,000.00 - $70,000.00 per year
Paid time off
8 hour shift
Monday to Friday
Ability to commute/relocate:
New York, NY: Reliably commute or planning to relocate before starting work (Preferred)
Marketing: 5 years (Preferred)